Privacy Policy – Goldfinch

Effective Date: March 31, 2025

Goldfinch Inc. ("Company," "we," "our," or "us") respects the privacy of users of our website, applications, and services (collectively, "Service"). This Privacy Policy governs the use, collection, disclosure, and protection of personal information from you by the Company and its affiliates through your use of our Service. It also informs you of the rights and choices you have with respect to your personal information, and how you can reach us to exercise your rights or ask questions.

Types Of Information Collected

We and any third party we engage for the purpose of administering, operating, hosting, configuring, designing, maintaining, or providing internal support may collect information in two broad categories:

1. Information You Provide Voluntarily
2. Usage Information relating to your interactions with us and the Service (including information you submit or upload directly).

Personal information we collect may include:

• Personal & Basic Identifiers
  Real name, alias, postal address, phone number, unique personal identifier, online identifier, IP address, email address, account name.
• Demographic Data
  Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical/mental disability, veteran or military status.
• Commercial Information
  Records of personal property, products/services purchased, obtained, or considered, and other purchasing histories or tendencies.
• Device & Online Identifiers
  IP address, cookies, beacons, pixel tags, mobile ad identifier, or similar unique identifiers.
• Internet or Similar Network Activity
  Browsing history, search history, and information on your interaction with our website, application, or advertisement.
• Sensitive Personal Information
  Precise geolocation, racial/ethnic origin, health data, religious or philosophical beliefs.

How We Use Personal Information

We may use the information we collect to:

• Communicate with you about inquiries, our Service, and other products or services.
• Provide, operate, and improve our Services, and develop new features or opportunities.
• Train AI models and build AI-powered features using publicly available data.
• Analyze usage for research, analytics, and to customize marketing/advertising.
• Send surveys, promotions, and marketing materials tailored to your interests.
• Comply with laws and maintain the security and integrity of our Service.

How We Share Personal Information

We may share your personal information with:

• Affiliates
  Companies we control or that control us, to communicate about products/services of interest.
• Service Providers
  Vendors processing data on our behalf under strict confidentiality obligations.
• With Your Consent or as Disclosed
  Optional features (e.g., promotions) may share data with third parties if you opt in.
• To Comply with Law
  Governmental agencies, courts, or to enforce our Terms of Use or protect rights and safety.
• Corporate Transactions
  In bankruptcy, merger, acquisition, or asset sale scenarios, your data may transfer as an asset.
• Aggregated/De-identified Data
  Analytics and usage trends shared without limitation.

Children's Privacy

We do not knowingly collect personal information from anyone under 13. If discovered, we will promptly delete such data.

Cookies

We use browser "cookies" to assign a unique identifier to your device. Cookies help us:

• Track Service usage and performance
• Personalize your experience
• Keep you logged in

Types of Cookies

• Essential Cookies – Required for core functionality.
• Performance & Functional Cookies – Measure traffic, improve performance.
• Targeted Advertising Cookies – Build interest profiles for ad delivery.
• Social Media Cookies – Enable sharing via Facebook, Twitter, etc.

Managing Cookies

You can block or delete cookies via your browser settings. For instructions, see:

• Chrome: https://support.google.com/chrome/answer/95647
• Firefox: https://support.mozilla.org/en-US/kb/enhanced-tracking-protection-firefox-desktop
• Opera: https://help.opera.com/en/latest/security-and-privacy/
• Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies
• Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Edge: https://support.microsoft.com/en-gb/help/4468242/microsoft-edge-browsing-data-and-privacy

Digital Advertising, Web-Session Recording & Analytics

We may employ:

• Tracking Pixels & Clear GIFs to log page views and interactions.
• Google Analytics for aggregated traffic analysis. Opt-out: https://tools.google.com/dlpage/gaoptout
• Meta Pixel for Facebook ad targeting and effectiveness. Opt-out: https://www.facebook.com/settings?tab=ads
• Site-visit Recordation (e.g., ActiveProspect's TrustedForm) to document consent details.
• Web Beacons embedded in pages/emails to capture limited usage data.
• Unique Internal Identifiers to personalize your experience.
• Chatbot Technology powered by AI to answer queries—may collect chat transcripts and usage metrics.

Information Security

We maintain reasonable safeguards to protect your data but cannot guarantee absolute security.

Opting Out or Unsubscribe

You may opt out of marketing emails, calls, or texts by emailing privacy@goldfinch.com. We will comply within 10 business days. Essential service notices may still be sent.

State Privacy Rights

Depending on your state, you may have rights to:

1. Know & Access
2. Correct
3. Delete
4. Data Portability
5. List Third-party Disclosures
6. Opt out of targeted advertising, sale, or sharing

Exercise these rights via email privacy@goldfinch.com or the "Your Privacy Choice" link in our footer.

California Shine the Light

California residents may request details on sharing with third parties under Cal. Civ. Code § 1798.83 by contacting privacy@goldfinch.com.

Do-Not-Track Signals

We do not honor browser "Do Not Track" settings.

Nevada Privacy Rights

Nevada residents may opt out of sale to data brokers by contacting privacy@goldfinch.comwith proof of website visited and email used. Allow 30 days for response.

Contact Us

For questions or to exercise your rights, email privacy@goldfinch.com or call +1 (855) 430-6588.

Changes to the Privacy Policy

We may update this Policy by posting a revised version here with a new "Effective Date." Please review periodically.